Welcome to In Focus Timing, a company founded by athletes who are part of the endurance event community and compete themselves. We understand how significant results are for race participants. From satisfaction of a new PR, to using our data in live time for participant tracking and safety, the importance of accurate and expedient timing cannot be understated. We provide service for running, cycling, triathlon, and other events at all levels of competition in Madison and throughout the Midwest. Being owned and operated by Movin’ Shoes in Madison means we are also able to provide you with many years of experience in the industry.



We time events of all types, sizes, and budgets. Be it 5k fundraisers, major marathons, triathlons, snowshoe races, XC skiing, stair climbs, bike races – if you can direct it, we can time it. Whether you’re looking for ‘basic’ finish line timing or need live split data for every 5k of your marathon, we have the equipment, resources, and the know-how to provide it.


Our registration platform ensures that the race directors are provided with solid data, and the event timers are equipped with what tools they need to match those with the race results.


Upbeat music along with informative and entertaining announcing can greatly add to the participant experience. We have all the equipment to entertain, inspire, and inform your participants.


We can help evaluate the best route and and course type for your race. We also offer on-course traffic management, are able to handle multi-race events with overlapping routes, and can provide supplies including vests and flags, and a lead vehicle/bike assistance if needed. We will also carefully mark the course so your participants are always on track.

Design, Marking, & Management

Participant safety should be your first priority and participant experience a strong second. These two are deeply related to how your course is designed. As directors of our own events and course consultants to countless others, we know the things you need to look out for; what should be done, and what should be avoided.


We maintain a full inventory of general race supplies and equipment, including banners, clocks, cones, general finish area equipment, sound equipment, and trusses. Whatever you need to make your event successful, we can provide it.



These are the experts that work together to perform logistics and timing for all of our events and participants.

Andy Allstadt

Project Manager

Thomas Breitbach

Project Manager

Brant Birrenkott

Race Timer

Karlye Wolffe

Race Timer

Contact In Focus Timing Today to Manage your Event!